Tender on Training in Strategic Communication in Social Media

Tender on Training in Strategic Communication in Social Media

The East-West Management Institute’s (EWMI) ACCESS Project is pleased to announce a tender on training on strategic communication in social media. The training is to be delivered for a pre-selected group of Georgian CSOs whose tasks include proactive strategic communication (including in the social media) to counter anti-western disinformation.

Interested individuals or organizations are expected to provide the following service:

  1. Review and analyze the social media products and other Internet outputs (articles, video clips, infographics etc.) of 4 (maximum 5) organizations participating in the training and their web-platforms (e.g. http://eurocommunicator.ge/, http://eugeorgia.info/)
  1. Hold a 2-4 day-long training on strategic communication in the social media for 8-10 participants
  1. Periodically monitor the social media activities of the trained organizations and provide feedback and online or on-the-job consultation every two weeks for two months after the training is over.

 

Among other proposed issues, the training should cover the following:

  • Options and specific ways to effectively disseminate products (articles, video clips, infographics etc.) in the social media (including via viral means)
  • Tailoring and targeting the visual appearance and content of the media products to the profiles and interests of social media users
  • Proper identification of the target audience(s) and targeting of the media products to important groups.

 

Interested individuals or organizations are expected to meet the following criteria:

  • Have a good understanding of the anti-western disinformation in Georgia, including propaganda platforms of this kind in the social media (Facebook) and their methods of operation
  • Have a strong knowledge of the Georgian social media, knowledge of issues such as biggest public groups, most shared web-pages, sponsored ads etc.
  • Understand the social media marketing methods used in the Georgian social media, including those that can be effective also for the purpose of strategic/political communication
  • Have an understanding of the characteristics of the average user of the Georgian social media (especially of those most susceptible to anti-western disinformation)
  • Have a previous experience in holding training(s) on social media
  • Have a previous experience on issues related to political communication, strategic communication, foreign policy, information security and/or anti-western disinformation.

Interested individuals or organizations must submit the following documents:

  • CV of the trainer in English language
  • A brief outline and syllabus for the training (max. 3 pages)
  • The daily rate and total cost of the proposed service (the amount of the service fee must not include VAT)
  • A public registry record in case of the organization
  • Contact information

 

EWMI will assess the proposals submitted by interested individuals or organizations based on the following criteria:

  • Proposed training outline/syllabus, its relevance and effectiveness to meet the learning outcomes
  • Relevant experience
  • Service fee

In case of incomplete documents, the proposal won’t be considered.

Interested individuals or organizations must send the required documents to the following e-mail asagharadze@ewmi.org no later than 28 February, 2017.

Applicants may send additional questions to the following email: asagharadze@ewmi.org.

 

 

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